| Web 2.0 Aspect | Professional 2.0 Impact |
| Customer self-service | Rich media content easy to create and available on demand |
| Content / service rankings | Profile, quality and performance transparent to the market |
| On-line user experiences | Dynamic and interactive on-line collaboration environments |
| Tags and RSS feeds | Information and knowledge connected to real-time needs |
| Software as a service | Desktop and server applications available "in the cloud" |
| Participation not publication | New services emerge from community and client activity |
| Web-based communities | Consultants collaborate in flexible networks |
| The Long Tail effect | New services provided in new ways to new clients |